some sort of policy news that had an impact on voters and on this race? >> i mean i don't know. it's been a while. that is one of the things about these campaigns. not that romney has lost it all in one moment through a fatal gaffe although there have been bad moments but every day he's losing it day by day each day in a new and creative method and i think it's very tricky and what you're starting to see in the quotes there is a potential for republican -- for kind of, you know, staffer starting to give premore tems to the press, spin how it's not their fault. toward the enof the mccain campaign they were preparing internal memos of how to exonerate themselves of blame. you'll start to see that coming. when that kind of thing comes, republican money people start to smell it and look for other places to put their resources. >> melissa, is there extra credit for losing creatively? you're a teacher and educator. >> i mean there actually is extra credit for losing creatively if you are a current office holder. if you are a senator or governor and going to go